QJ Motor Expands Operations in Europe with Exclusive Distribution Agreement
QJ Motor, a rapidly growing motorcycle manufacturer, has signed an exclusive distribution agreement with SIMA, a prominent distributor in the European market. SIMA will take over the distribution of QJ Motor from DIP SAS and cover key European markets including France, Belgium, Luxembourg, the Netherlands, and Switzerland. SIMA is known for distributing notable brands such as Royal Enfield, Moto Morini, and Hyosung, as well as being the owner of Mash Motorcycles.
Dominique Delsart, president of SIMA, expressed excitement about the partnership, stating, "We are thrilled to join forces with QJ Motor to distribute their brand in the French, Belgian, Luxembourg, Dutch, and Swiss markets. QJ Motor's rich history and commitment to innovation make them an ideal partner for SIMA."
QJ Motor offers a wide range of motorcycles, catering to various segments of the market. Their offerings include A1 and A2-compliant bikes for beginner riders, as well as premium performance-oriented models like the SRK1000RR. The brand has also ventured into the electric motorcycle market with models like the OWO and Q2.
Delsart believes that the European market will appreciate the diverse selection of QJ Motor models, stating, "We are convinced that 2-wheel enthusiasts will appreciate the diversity, quality, and cutting-edge technology of QJ Motor models. Our collaboration aims to provide an unparalleled driving experience, and we are proud to contribute to the development of QJ Motor."
SIMA has already taken significant steps to strengthen QJ Motor's presence in Europe. Georges-Henri Ladarre has been appointed as the head of sales in France, focusing on promoting and developing the brand in the market. QJ Motor will showcase its latest models at the Salon du 2 Roues de Lyon from March 7 to 10, 2024, at Eurexpo Lyon. The brand's models are expected to be available in showrooms by the first half of 2024.