Ducati introduced the Diavel in 2011, a bike that stood out from the rest of the manufacturer's lineup. Unlike typical Ducati bikes, the Diavel offered a more relaxed riding experience while still delivering the same performance and character. It quickly became a huge success, receiving praise and recognition in the industry.
In 2023, Ducati unveiled the most powerful Diavel yet, a bike that not only elevated the model's status but also the entire cruiser segment. The Ducati Diavel V4 shares its power plant with the Multistrada V4, featuring an engine that brings several firsts for the House of Borgo Panigale. It is the first modern engine from Ducati to abandon the Desmodromic valve actuation and the first V4 engine to be used in an adventure bike and a cruiser. With 168 horsepower and 93 pound-feet of torque, the Diavel V4 boasts more power than one would expect from a cruiser.
The Diavel V4 has gained a significant following and has received multiple design awards. It was honored with the prestigious Good Design Award from the Chicago Athenaeum: Museum of Architecture and Design, the world's oldest and most esteemed design award. Additionally, it received special mention in Excellent Product Design at the German Design Awards 2024, presented to products with outstanding design every two years.
Furthermore, the Ducati Diavel was named the "Most Beautiful Motorcycle" at EICMA 2022. It has also been recognized as the "Cruiser of the Year" at the 2023 MCN Awards and "Best Cruiser" at the Swiss Töff Awards. C! Magazine in the Philippines named the Diavel V4 the "Best Power Cruiser" in 2023.
Ducati shows no signs of slowing down with the Diavel V4. In addition to a refreshed 2024 version of the power cruiser, Ducati recently collaborated with British automotive marque Bentley. This collaboration resulted in a limited release of 500 units of the Diavel V4 featuring styling elements inspired by Bentley's upcoming grand tourer, the Batur. There will also be an exclusive series of 50 Diavel for Bentley Mulliners offered exclusively to Bentley customers.